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Go Ahead, Pamper Your Pup
15% off orders $60+
20% off orders $100+
30% off orders $150+

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  • Walk

    Walk

    Durable and thoughtfully designed dog essentials that withstand any walk. Our weatherproof... 

    Walk

  • Carry

    Carry

    An elevated on-the-go experience for air travel or your daily commutes together. The... 

    Carry

  • Play

    Play

    Our dog toys are perfect for many styles of play — because... 

    Play

  • Live

    Live

    Live

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Top Picks

  • Blush
    Best Seller

    Harness Walk Kit

    $115
    $115 $115
    Color-matched harness, leash, & poop bag carrier
    Color: Blush
    +6 colors
  • Blush
    Best Seller

    Harness

    $48
    $48
    Soft-stretch body with 3 leash link points
    Color: Blush
    +7 colors
  • Tan
    Best Seller

    Travel Carrier

    $125
    $125
    Airline compliant, transforms into a canopy bed
    Color: Tan
  • Lilac

    Mealtime Kit

    $70
    $70 $70
    Color-matched bowl and waterproof silicone mat.
    Color: Lilac
  • Blaze
    Best Seller

    Collar

    $27+
    $38 $27+
    Dirt, odor, and weather resistant
    Color: Blaze ✨ Limited Edition
    +15 colors
    Sale
  • Seafoam
    Best Seller

    Leash

    $58+
    $58+
    Weatherproof, durable, & adjustable length
    Color: Seafoam ✨ Limited Edition
    +7 colors
  • Moonstone
    Best Seller

    Collar Walk Kit

    $105+
    $105 $105+
    Color-matched collar, leash, & poop bag carrier
    Color: Moonstone
    +7 colors
  • Black
    Personalize It

    Custom Dog Tag

    $20
    $20
    Personalize with your dog's info
    Color: Black
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Personalized Perfection

Take your pup’s look to the next level with Flair—playful charms that easily slide onto our Leash and Collar to let your dog’s one-of-a-kind personality shine through.

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Most Loved Kits

  • Blush
    Best Seller

    Harness Walk Kit

    $115
    $115 $115
    Color-matched harness, leash, & poop bag carrier
    Color: Blush
    +6 colors
  • Lilac

    Toy Kit

    $36+
    $36 $36+
    3 all-natural toys - chew, toss, & tug
    Color: Lilac
    +2 colors
  • Cocoa / PB&J

    Treat Pouch Kit

    $53
    $53 $53
    Our iconic pouch + treats to fill it
    Color: Cocoa
    +1 colors
  • Lilac

    Mealtime Kit

    $70
    $70 $70
    Color-matched bowl and waterproof silicone mat.
    Color: Lilac
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Elevated Eating

A sleek solution for keeping stray kibble and water splashes in place.

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All Day Play

  • Lilac
    New

    Tennis Tuft

    $15
    $15
    Hidden tennis ball puzzle toy
    Color: Lilac
  • Lilac

    Tennis Tumble

    $29
    $29
    The ultimate puzzle toy for pup development
    Color: Lilac
    +1 colors
  • Lilac
    New

    Chew Chain

    $15
    $15
    Great for tug-o-war or multi-dog play
    Color: Lilac
  • Lilac
    New

    Plush Toy Kit

    $30
    $30 $30
    2 Plush Toys to tug and chew
    Color: Lilac
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Shop Wild One IRL

Get your favorite Wild One products at a store near you!

Find Your Store

Daily Essentials

  • Default Title

    Poop Bags

    $9
    $9
    Extra thick, blush & eco-friendly
  • Default Title

    Rinseless Shampoo

    $15
    $15
    Bathtime in a bottle
    Sold out
  • Default Title

    Grooming Wipes

    $10
    $10
    Soothing, plant-based, hypoallergenic
  • PB&J

    Organic Baked Treats

    $9
    $9
    Simply clean and delicious treats
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Give Back

We believe that dogs are family, which is why we support organizations across the country that are working to find forever families for dogs in need.

Learn More