• Walk

    Walk

    Durable and thoughtfully designed dog essentials that withstand any walk. Our weatherproof... 

    Walk

  • Carry

    Carry

    An elevated on-the-go experience for air travel or your daily commutes together. The... 

    Carry

  • Play

    Play

    Our dog toys are perfect for many styles of play — because... 

    Play

  • Live

    Live

    Live

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Top Picks

  • Seafoam
    Kit & Save

    Harness Walk Kit

    $108
    $115 $108.00
    Color-matched harness, leash, & poop bag carrier
    Color: Seafoam ✨ Limited Edition
    +6 colors
    Sale
  • Blush
    Best Seller

    Harness

    $48
    $48.00
    Soft-stretch body with 3 leash link points
    Color: Seafoam ✨ Limited Edition
    +7 colors
  • Tan
    Best Seller

    Travel Carrier

    $125
    $125.00
    Airline compliant, transforms into a canopy bed
    Color: Tan
  • Spruce
    Kit & Save

    Mealtime Kit

    $67
    $70 $67.00
    Color-matched bowl and waterproof silicone mat.
    Color: Lilac
    Sold out
  • Blaze
    Best Seller

    Collar

    $26.60+
    $38 $26.60+
    Dirt, odor, and weather resistant
    Color: Moonstone
    +14 colors
    Sale
  • Seafoam
    Best Seller

    Leash

    $58+
    $58.00+
    Weatherproof, durable, & adjustable length
    Color: Seafoam ✨ Limited Edition
    +7 colors
  • Moonstone
    Kit & Save

    Collar Walk Kit

    $98+
    $105 $98.00+
    Color-matched collar, leash, & poop bag carrier
    Color: Moonstone
    +7 colors
    Sale
  • Black
    Personalize It

    Custom Dog Tag

    $20
    $20.00
    Personalize with your dog's info
    Color: Black
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Personalized Perfection

Take your pup’s look to the next level with Flair—playful charms that easily slide onto our Leash and Collar to let your dog’s one-of-a-kind personality shine through.

Shop Flair

Most Loved Kits

  • Mix & Match Harness Walk Kit
    Kit & Save

    Mix & Match Harness Walk Kit

    $108
    $115 $108.00
    Includes Harness, Leash, and Poop Bag Carrier
    Sale
  • All
    Kit & Save

    Mix & Match Collar Walk Kit

    $98
    $105 $98.00
    Pick your collar, leash, & poop bag carrier
    Sale
  • Blaze / Pumpkin Spice
    Kit & Save

    Treat Pouch Kit

    $52
    $53 $52.00
    Our iconic pouch + treats to fill it
    Color: Cocoa
    +4 colors
    Sale
  • Spruce
    Kit & Save

    Mealtime Kit

    $67
    $70 $67.00
    Color-matched bowl and waterproof silicone mat.
    Color: Lilac
    Sold out
1 4

Elevated Eating

A sleek solution for keeping stray kibble and water splashes in place.

Shop Mealtime Kit

All Day Play

  • Lilac
    Best Seller

    Tennis Tumble

    $29
    $29.00
    The ultimate puzzle toy for pup development
    Color: Lilac
    +1 colors
  • Lilac

    Bolt Bite

    $13
    $13.00
    The ultimate natural rubber chew toy
    Color: Lilac
    +2 colors
  • Lilac
    Kit & Save

    Plush Toy Kit

    $29
    $30 $29.00
    2 Plush Toys to tug and chew
    Color: Lilac
    Sale
  • Moonstone / Standard

    Tennis Balls

    $10
    $10.00
    4 non-abrasive, pet-safe felt balls
    Color: Moonstone
1 4

Shop Wild One IRL

Get your favorite Wild One products at a store near you!

Find Your Store

Daily Essentials

  • Default Title
    Best Seller

    Poop Bags

    $9
    $9.00
    Extra thick, blush & eco-friendly
  • Default Title

    Rinseless Shampoo

    $15
    $15.00
    Bathtime in a bottle
    Sold out
  • Default Title

    Grooming Wipes

    $10
    $10.00
    Soothing, plant-based, hypoallergenic
  • PB&J

    Organic Baked Treats

    $9
    $9.00
    Simply clean and delicious treats
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Give Back

We believe that dogs are family, which is why we support organizations across the country that are working to find forever families for dogs in need.

Learn More