• Walk

    Walk

    Durable and thoughtfully designed dog essentials that withstand any walk. Our weatherproof... 

    Walk

  • Carry

    Carry

    An elevated on-the-go experience for air travel or your daily commutes together. The... 

    Carry

  • Play

    Play

    Our dog toys are perfect for many styles of play — because... 

    Play

  • Live

    Live

    Live

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Top Picks

  • Moss
    Kit & Save

    Harness Walk Kit

    $108
    $115 $108
    Color-matched harness, leash, & poop bag carrier
    Color: Moss ✨ Limited Edition
    +6 colors
    Sale
  • Blush

    Harness

    $48
    $48
    Soft-stretch body with 3 leash link points
    Color: Blush
    +7 colors
  • Tan

    Travel Carrier

    $125
    $125
    Airline compliant, transforms into a canopy bed
    Color: Tan
  • Spruce
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    Mealtime Kit

    $67
    $70 $67
    Color-matched bowl and waterproof silicone mat.
    Color: Lilac
    Sale
  • Blaze

    Collar

    $27+
    $38 $27+
    Dirt, odor, and weather resistant
    Color: Blaze ✨ Limited Edition
    +15 colors
    Sale
  • Seafoam

    Leash

    $58+
    $58+
    Weatherproof, durable, & adjustable length
    Color: Seafoam ✨ Limited Edition
    +9 colors
  • Moonstone
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    Collar Walk Kit

    $98+
    $105 $98+
    Color-matched collar, leash, & poop bag carrier
    Color: Moonstone
    +7 colors
    Sale
  • Black

    Custom Dog Tag

    $20
    $20
    Personalize with your dog's info
    Color: Black
1 8

Personalized Perfection

Take your pup’s look to the next level with Flair—playful charms that easily slide onto our Leash and Collar to let your dog’s one-of-a-kind personality shine through.

Shop Flair

Most Loved Kits

  • Moss
    Kit & Save

    Harness Walk Kit

    $108
    $115 $108
    Color-matched harness, leash, & poop bag carrier
    Color: Moss ✨ Limited Edition
    +6 colors
    Sale
  • Lilac
    Kit & Save

    Toy Kit

    $35+
    $36 $35+
    3 all-natural toys - chew, toss, & tug
    Color: Lilac
    +2 colors
    Sale
  • Blaze / Pumpkin Spice
    Kit & Save

    Treat Pouch Kit

    $52
    $53 $52
    Our iconic pouch + treats to fill it
    Color: Cocoa
    +4 colors
    Sale
  • Spruce
    Kit & Save

    Mealtime Kit

    $67
    $70 $67
    Color-matched bowl and waterproof silicone mat.
    Color: Lilac
    Sale
1 4

Elevated Eating

A sleek solution for keeping stray kibble and water splashes in place.

Shop Mealtime Kit

All Day Play

  • Lilac
    Kit & Save

    Toy Kit

    $35+
    $36 $35+
    3 all-natural toys - chew, toss, & tug
    Color: Lilac
    +2 colors
    Sale
  • Lilac
    NEW

    Plush Toy Kit

    $29
    $30 $29
    2 Plush Toys to tug and chew
    Color: Lilac
    Sold out
  • Lilac
    NEW

    Chew Chain

    $15
    $15
    Great for tug-o-war or multi-dog play
    Color: Lilac
    Sold out
  • Lilac
    NEW

    Tennis Tuft

    $15
    $15
    Hidden tennis ball puzzle toy
    Color: Lilac
1 4

Shop Wild One IRL

Get your favorite Wild One products at a store near you!

Find Your Store

Daily Essentials

  • Default Title
    Subscribe & Save

    Poop Bags

    $9
    $9
    Extra thick, blush & eco-friendly
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    Rinseless Shampoo

    $15
    $15
    Bathtime in a bottle
    Sold out
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    Grooming Wipes

    $10
    $10
    Soothing, plant-based, hypoallergenic
  • PB&J
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    Organic Baked Treats

    $9
    $9
    Simply clean and delicious treats
1 4

Give Back

We believe that dogs are family, which is why we support organizations across the country that are working to find forever families for dogs in need.

Learn More