COLORBLOCK IS HERE

Meet our two new colorways made for mixing, matching, and making a statement. Because life is better in color(block).

Shop New Arrivals
  • Walk

    Walk

    Durable and thoughtfully designed dog essentials that withstand any walk. Our weatherproof... 

    Walk

  • Carry

    Carry

    An elevated on-the-go experience for air travel or your daily commutes together. The... 

    Carry

  • Play

    Play

    Our dog toys are perfect for many styles of play — because... 

    Play

  • Live

    Live

    Live

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Top Picks

  • Retro
    New Colors

    Collar

    $38
    $38.00
    Dirt, odor, and weather resistant
    Color: Retro
    +16 colors
  • Collar Walk Kit
    Kit & Save

    Collar Walk Kit

    $98
    $105 $98.00
    Pick your collar, leash, & poop bag carrier
    Sale
  • Retro
    New Colors

    Hands-Free Rope Leash

    $58
    $58.00
    Weatherproof, durable, & adjustable length
    Color: Retro
    +4 colors
  • Retro
    New Colors

    Poop Bag Carrier

    $9+
    $9.00+
    Soft-touch body & easy elastic link loop
    Color: Retro
    +9 colors
  • Retro

    Classic Leash

    $58
    $58.00
    Weatherproof, durable, & adjustable length
    Color: Retro
    +9 colors
  • Retro
    Best Seller

    Harness

    $48
    $48.00
    Soft-stretch body with 3 leash link points
    Color: Retro
    +8 colors
  • Harness Walk Kit
    Best Seller

    Harness Walk Kit

    $108
    $115 $108.00
    Includes Harness, Leash, and Poop Bag Carrier
    Sale
  • Lilac
    Kit & Save

    Plush Toy Kit

    $27
    $30 $27.00
    2 Plush Toys to tug and chew
    Color: Lilac
    Sale
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Personalized Perfection

Take your pup’s look to the next level with Flair—playful charms that easily slide onto our Leash and Collar to let your dog’s one-of-a-kind personality shine through.

Shop Flair

Most Loved Kits

  • Collar Walk Kit
    Kit & Save

    Collar Walk Kit

    $98
    $105 $98.00
    Pick your collar, leash, & poop bag carrier
    Sale
  • Lilac / Pumpkin Spice
    Kit & Save

    Treat Pouch Kit

    $52
    $53 $52.00
    Our iconic pouch + treats to fill it
    Color: Lilac
    Sold Out
  • Lilac
    Kit & Save

    Plush Toy Kit

    $27
    $30 $27.00
    2 Plush Toys to tug and chew
    Color: Lilac
    Sale
  • Harness Walk Kit
    Best Seller

    Harness Walk Kit

    $108
    $115 $108.00
    Includes Harness, Leash, and Poop Bag Carrier
    Sale
1 4

Shop Wild One IRL

Get your favorite Wild One products at a store near you!

Find Your Store

All Day Play

  • Lilac
    Kit & Save

    Plush Toy Kit

    $27
    $30 $27.00
    2 Plush Toys to tug and chew
    Color: Lilac
    Sale
  • Moonstone / Standard

    Tennis Balls

    $10
    $10.00
    4 non-abrasive, pet-safe felt balls
    Color: Moonstone
  • Navy

    Tennis Tuft

    $15
    $15.00
    Hidden tennis ball puzzle toy
    Color: Navy
  • Lilac

    Chew Chain

    $15
    $15.00
    Great for tug-o-war or multi-dog play
    Color: Lilac
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Give Back

We believe that dogs are family, which is why we support organizations across the country that are working to find forever families for dogs in need.

Learn More